Our Story

Elsie Bloom was born from the kind of love that stays with you.

Inspired by the quiet strength of women who shaped us—the mothers, grandmothers, aunties, and friends—this brand is a tribute to them. To the women who held everything together without needing to say a word. Who made a house feel like home. Who taught us what love looks like in small, everyday ways.

Elsie is a name full of warmth and memory—gentle, familiar, timeless. Bloom is what we continue to do—even through life’s quiet seasons. Together, Elsie Bloom is a reminder that love, beauty, and strength can be simple and soft.

Every piece we create is made with intention. Hand-finished in small batches, our jewellery is crafted to feel personal—like something passed down or something that instantly feels like it’s always belonged to you.

Whether it’s a gift for someone dear or a way to honour your own story, we hope each piece brings meaning.

Because to us, this isn’t just jewellery. It’s a way to hold someone close. To carry a memory. To bloom — in your own time, in your own way.

With love,
The Elsie Bloom Team ❤️